Quality Policy

Century Rayon, a Unit of Century Textiles & Industries Ltd (CTIL) is currently under the management and operation of Grasim Industries Limited.

Grasim Industries Limited, a flagship company of the global conglomerate Aditya Birla Group, ranks amongst the top publicly listed companies in India.

Century Rayon is committed to customer delight by delivering products of highest quality standards to offer customers a competitive advantage for the domestic and international market. In this view, the company shall regularly Endeavour to:

  • Maintain positive legal compliance to applicable statutory and regulatory requirements and conformance to the Aditya Birla Group Sustainable Business Framework
  • Identify and pursue opportunities to enhance customer satisfaction
  • Communicate actively and regularly with our customers and other stakeholders
  • Provide mechanisms to raise issues or concerns regarding the quality of a product or service and to address those issues or concerns in a timely and appropriate manner
  • Motivate and empower our employees in achieving customer satisfaction by providing them with the necessary tools, knowledge, systems and work-place environment
  • Explore opportunities to innovate through technology, materials and work practices
  • Influence our contractors, suppliers and other organisations with whom Aditya Birla Group has leverage to adopt our Sustainable Business Framework and to encourage and support the development of equivalent management systems
  • Establish clear accountability by assigning adequate resources and responsibilities for the effective management of risks to the quality of the product or service; and
  • Set objectives to drive continual improvement through efficient business processes, best sustainability practices and optimal customer relationships.

To access the Aditya Birla Group quality policy, Click Here