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Guiding Principles
Continually improve the products and services through planned growth, technological upgradation, and action oriented research to meet customer's changing needs. This will allow us to prosper in business with a high level of profitability and value additions at the lowest cost to grow and sustain market leadership.

Empower people to develop involvement, teamwork and a culture of caring and self development. Rewards and recognition will be fair and closely associated with performance of known objectives and contributions to company's stated goals.

Customers are not dependent on us but we are dependent on them. The quality of our products and services must aim to satisfy them alone.

Quality of work and commitment to excellence is everyone's function.

Be fair in our dealings with customers, suppliers and co - employees commanding respect in the way business is conducted.